Blended Intensive Program (BIP): “Service Design, Digital Transformation and Business Model Innovation”
Contract No: 2024-1-EL01-KA131-HED-000210482-3
16-20 March 2026
International Hellenic University
Serres Campus, Serres, Greece
BIP DESCRIPTION: Download the description/ outline of the BIP BIP outline
BIP PROGRAM: Download the program of the BIP BIP PROGRAM
LEARNING AGREEMENT
Prepare the Online Learning Agreement, Type: SHORT TERM, with the use of the EWP (https://ewp-dashboard.eu), according to the guidelines you will receive from your University.
Information to be provided to the following fields: Field of Education (ISCED): Management and administration (0413)
ONLINE COMPONENT: Platform: ZOOM
- Meeting id: 91989970233
- Link (for direct access): https://zoom.us/j/91989970233
RECEIVING INSTITUTION INFORMATION:
- Name: DIETHNES PANEPISTIMIO ELLADOS
- Country: Greece
- Erasmus Code: G THESSAL14
- Address: Thermi Thessaloniki
- Faculty: Business Administration
- Contact Person: Vasiliki Hounou, vhounou@ihu.gr
- Res. Person: Garyfallos Fragidis, gary.fragidis@ihu.gr
COURSE:
- CODE: BIP-IHU
- SUBJECT: Service Design, Digital Transformation and Business Model Innovation
- ECTS: 3
- DESCRIPTION: The program integrates service design, digital transformation, and business model innovation to create humancentered solutions, leverage technology for competitiveness, and drive organizational growth, adaptation, and entrepreneurial evolution.
- AUTOMATIC RECOGNITION: Yes/ No (consult your University)
HOW TO COME TO SERRES
The closest airport is in Thessaloniki (SKG).
The distance from the airport of Thessaloniki to Serres is 100 km.
There are two main options to come to Serres from the airport of Thessaloniki:
a) By taxi: cost 100-120 euro (it can be shared by 2-4 persons).
b) By bus: cost 17 euro.
If you arrive as a group, or if you arrive in the same time about and you can meet at the airport, you can use Uber or alternative transportation services. For instance, check the service and prices in the following links (prices start from 90 euro):
Download the file for further information. HOW TO COME TO SERRES FROM THE AIRPORT OF THESSALONIKI
ACCOMMODATION
We received the following offers from two 4-star hotels in Serres (we recommend staying in
one of them:
a) Elpida Resort and Spa: ELPIDA HOTEL AND SPA OFFER
b) Hotel Xenia: PHILLIPOS XENIA HOTEL OFFER
There are another two 2-star hotels in Serres. A double-room costs about 50 euro. We didn’t receive an offer, you may contact them or book via hotel reservation platforms, if you wish.
a) Hotel Galaxy: https://www.hotelgalaxyserres.gr/
b) Hotel Metropolis: https://hotelmetropolisserres.gr/en/
In Serres there are plenty opportunities for renting a flat/ apartment, at varying prices (according to wat they offer). You may make a reservation via the relevant platforms.
COMMUTING TO THE CAMPUS
The campus of the International Hellenic University is located at the outskirts the town of Serres.
See the map here
If you stay in Elpida Resort and Spa or Hotel Xenia, you may for a taxi. Ask the reception to call a taxi. We arranged a price of 5 euro with the local taxi company. If you stay downtown (including hotels Metropolis and Galaxy), you may come by foot (15-20 minutes walk) or by bus (Bus number 10, cost 1,20 euro – the University is the terminal station).
How to come to IHU’s campus by bus (no 10)
THE LOCATION OF THE WORKSHOP (CONGRESS CENTRE)
LEARNING MATERIAL
DIGITAL TRANSFORMATION
- Slides
- Understanding Digital Transformation: A Review and a Research Agenda, by G. Vial
- Digital transformation: A multidisciplinary reflection and research agenda, by Peter C. Verhoef
- The Emerging Agentic Enterprise: How Leaders Must Navigate a New Age of AI
BUSINESS MODEL INNOVATION
- Slides
- Clarifying Business Models: Origins, Present, and Future of the Concept, by Alexander Osterwalder, Yves Pigneur, and Christopher L. Tucci
- Business Models, Business Strategy and Innovation, by David J. Teece
- Business Model Innovation: Opportunities and Barriers, by Henry Chesbrough
SERVICE DESIGN
RESEARCH METHODS IN SERVICE DESIGN
VIDEOS
- Personas
- Empathy map
- Value Proposition Design
- Service Journey Map
- Service Blueprint
- Business Model Canvas
PHOTOS & VIDEOS
- All group: 1, 2, 3
- Lectures: 1, 2, 3
- Workshop: Video: 1, 2, 3, 4. — Photos: 0, 1, 2, 3, 4, 5, 6, 7
- Teams: 1, 2, 3, 4, 5, 6
- Presentations: Video 1, 2, 3, 4, 5, –Photos: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
- Visit to Monastery: 1, 2, 3, 4
- Visit to Xenakis Musuem: 1, 2, 3, 4
- Dinner: 1, 2, 3, 4, 5 — Lunch: 1, 2, 3, Coffee break: 1, 2
