{"id":2913,"date":"2023-06-05T20:28:38","date_gmt":"2023-06-05T17:28:38","guid":{"rendered":"https:\/\/www.ba.ihu.gr\/?post_type=course&#038;p=2913"},"modified":"2026-03-05T11:50:02","modified_gmt":"2026-03-05T09:50:02","slug":"503","status":"publish","type":"course","link":"https:\/\/www.ba.ihu.gr\/en\/courses\/503\/","title":{"rendered":"E-Business"},"author":6,"template":"","meta":[],"semester":[38],"course_type":[13],"acf":{"code":"503","semester":[38],"level":"1","teaching_activities":{"activity_1":{"description":"Lectures and Practice\/Exercises","weekly_hrs":4,"ects":5},"activity_2":{"description":"","weekly_hrs":"","ects":""},"activity_3":{"description":"","weekly_hrs":"","ects":""},"activity_4":{"description":"","weekly_hrs":"","ects":""},"activity_5":{"description":"","weekly_hrs":"","ects":""}},"type":13,"language":"Greek","erasmus":"\u038c\u03c7\u03b9","url":"https:\/\/elearning.cm.ihu.gr\/course\/view.php?id=775","prerequisites":"","instructors":[4751],"coordinator":"","content":"<ul>\r\n \t<li>Lesson 1: Introduction of E-BusinessQ Introductory concepts and definitions.<\/li>\r\n \t<li>Lesson 2: Typical examples that changed the world (Amazon, ebay, Facebook, etc.). The unique features of e-business.<\/li>\r\n \t<li>Lesson 3: Technological Environment. Basic Internet Technologies and Services.<\/li>\r\n \t<li>Lesson 4: Domains of e-Business.<\/li>\r\n \t<li>Lesson 5: E-Business Business Models (Architecture, Business Players, Benefits, Revenue). Classic E-Business Business Models.<\/li>\r\n \t<li>Lesson 6: E-Business Strategies (Porter, Cost Leadership, Differentiation, Focus). Strategy Evaluation.<\/li>\r\n \t<li>Lesson 7: Electronic Marketing. Market segmentation.<\/li>\r\n \t<li>Lesson 8: Pricing. Price difference. Personalization.<\/li>\r\n \t<li>Lesson 9: Electronic Advertising Methods. Online Advertising Strategies. Effectiveness.<\/li>\r\n \t<li>Lesson 10: Electronic Customer Relationship Management (CRM).<\/li>\r\n \t<li>Lesson 11: E-business on social media and mobile devices.<\/li>\r\n \t<li>Lesson 12: Electronic transaction processing and security issues.<\/li>\r\n \t<li>Lesson 13: Legal and ethical issues in e-business.<\/li>\r\n<\/ul>","goals":"The rapid development of the Internet, mobile phones, social media, technological infrastructure and electronic transactions have fundamentally changed the ways of doing business and communication between stakeholders, businesses, customers-consumers and the public body. E-business and e-commerce relate to the buying and selling of goods, services and information using electronic media, electronic communications, e-government, e-promotion of products and services, e-collaboration and strategy development. In this context, this course aims to introduce students to e-business, e-commerce and the administrative and business functions of the digital age. Students develop knowledge about E-Business and e-commerce infrastructures, e-business management and business models. They know e-business strategies and the development of online competitive advantage and organizational strategy - change management, assimilation of e-business within the organization. They study the e-business environment \u2013 legal, ethical and security issues as well as fundamentals in marketing, advertising and social media.\r\n\r\nUpon completion of the course, students should be able to:\r\n<ul>\r\n \t<li>Understand the concepts of e-business and e-commerce.<\/li>\r\n \t<li>Recognize and describe e-business and e-commerce technologies and analyze their business significance.<\/li>\r\n \t<li>Understand the concept of business model, identify and describe electronic business models and their components and be familiar with examples of applications based on one or more models.<\/li>\r\n \t<li>Plan the operation and development strategy of an electronic business that will lead it to success.<\/li>\r\n \t<li>Know the basic categories of online advertising and marketing, describe how they work at a business level and evaluate techniques and strategies, the course of an advertising campaign and choose the appropriate KPIs.<\/li>\r\n \t<li>Describe the technologies and techniques used in modern customer relationship management (CRM).<\/li>\r\n \t<li>Be aware of security technologies and services to protect privacy and electronic transaction processing services.<\/li>\r\n<\/ul>","skills":"to be filled","teaching_methods":"<ul>\r\n \t<li>Face to face.<\/li>\r\n<\/ul>","ict_usage":"<ul>\r\n \t<li>Online guidance.<\/li>\r\n \t<li>Slides Projection in the classroom.<\/li>\r\n \t<li>Use of E-mail and onlne communication systems.<\/li>\r\n \t<li>Use of e-learning system (moodle).<\/li>\r\n<\/ul>","teaching_organization":{"activity_1":{"description":"Lectures","workload":39},"activity_2":{"description":"Practice\/Exercises","workload":13},"activity_3":{"description":"Assignment(s)","workload":25},"activity_4":{"description":"Personal Study","workload":46},"activity_5":{"description":"","workload":""},"activity_6":{"description":"","workload":""}},"students_evaluation":"to be filled","bib_textbooks":"<ol>\r\n \t<li>\u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, Chaffey D.<\/li>\r\n \t<li>\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u0395\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf. \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03a4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, Laudon, C.K. Guercio-Traver, C.<\/li>\r\n \t<li>\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03b4\u03c1\u03ac\u03c3\u03b7, \u0392\u03b1\u03bb\u03c3\u03b1\u03bc\u03af\u03b4\u03b7\u03c2, \u03a3.<\/li>\r\n \t<li>\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b5\u03af\u03bd \u03ba\u03b1\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba: \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03c3\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u0392\u03bb\u03b1\u03c7\u03bf\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5 \u039c. \u0394\u03b7\u03bc\u03b7\u03c4\u03c1\u03b9\u03ac\u03b4\u03b7\u03c2, \u03a3.<\/li>\r\n<\/ol>","bib_journals":"<ol>\r\n \t<li>International Journal of Electronic Business.<\/li>\r\n \t<li>Electronic Business Journal.<\/li>\r\n \t<li>International Journal of e-Business Research.<\/li>\r\n<\/ol>"},"_links":{"self":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/2913"}],"collection":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":18,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/2913\/revisions"}],"predecessor-version":[{"id":6506,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/2913\/revisions\/6506"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/staff\/4751"}],"acf:term":[{"embeddable":true,"taxonomy":"course_type","href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course_type\/13"},{"embeddable":true,"taxonomy":"semester","href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/semester\/38"}],"wp:attachment":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/media?parent=2913"}],"wp:term":[{"taxonomy":"semester","embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/semester?post=2913"},{"taxonomy":"course_type","embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course_type?post=2913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}