{"id":2931,"date":"2023-06-06T19:03:42","date_gmt":"2023-06-06T16:03:42","guid":{"rendered":"https:\/\/www.ba.ihu.gr\/?post_type=course&#038;p=2931"},"modified":"2026-03-05T11:48:54","modified_gmt":"2026-03-05T09:48:54","slug":"602","status":"publish","type":"course","link":"https:\/\/www.ba.ihu.gr\/en\/courses\/602\/","title":{"rendered":"E-Commerce"},"author":6,"template":"","meta":[],"semester":[39],"course_type":[13],"acf":{"code":"602","semester":[39],"level":"1","teaching_activities":{"activity_1":{"description":"Lectures and Practice\/Exercises","weekly_hrs":4,"ects":5},"activity_2":{"description":"","weekly_hrs":"","ects":""},"activity_3":{"description":"","weekly_hrs":"","ects":""},"activity_4":{"description":"","weekly_hrs":"","ects":""},"activity_5":{"description":"","weekly_hrs":"","ects":""}},"type":13,"language":"Greek","erasmus":"\u039d\u03b1\u03b9","url":"https:\/\/elearning.cm.ihu.gr\/course\/view.php?id=91","prerequisites":"","instructors":[1475,1534],"coordinator":"","content":"<ol>\r\n \t<li>Introduction to e-commerce.<\/li>\r\n \t<li>Characteristics and trends of e-commerce.<\/li>\r\n \t<li>Forms and models of e-commerce.<\/li>\r\n \t<li>E-retail models: e-retail, community provider, content provider, portal, transaction intermediary, market maker, service provider.<\/li>\r\n \t<li>Wholesale e-commerce models: e-distributors, e-suppliers, exchanges, industry consortium, private industry networks.<\/li>\r\n \t<li>Online store development methodology: definition of goals and requirements, selection of hardware and software, system construction procedures.<\/li>\r\n \t<li>Software Platforms and Online Store Tools<\/li>\r\n \t<li>Mobile Online Store Development.<\/li>\r\n \t<li>Payment systems in electronic commerce.<\/li>\r\n \t<li>Security issues in e-commerce (risks and threats, security policy and system).<\/li>\r\n \t<li>Customer privacy issues.<\/li>\r\n \t<li>Career opportunities in e-commerce.<\/li>\r\n<\/ol>","goals":"The objectives of this lesson are:\r\n<ul>\r\n \t<li>To introduce students to the concepts, trends, opportunities and critical success factors in the field of e-commerce.<\/li>\r\n \t<li>To familiarize students with the ways of developing commercial activities on the internet.<\/li>\r\n \t<li>To develop basic knowledge and skills in the development of e-commerce activities.<\/li>\r\n \t<li>To consolidate in the consciousness of students e-commerce as an area in which they can develop a career and business activity.<\/li>\r\n<\/ul>\r\nUpon completion of the course students should be able to:\r\n<ul>\r\n \t<li>Know the critical issues for the successful development of business activity in the field of e-commerce.<\/li>\r\n \t<li>Know basic e-commerce concepts such as retail and wholesale e-commerce models and their characteristics.<\/li>\r\n \t<li>Recognize the current trends in the field of e-commerce, especially in relation to mobile e-commerce, social e-commerce).<\/li>\r\n \t<li>Understand the opportunities and risks involved in the digital world and develop strategies for developing e-commerce activities.<\/li>\r\n \t<li>Understand the key business objectives and technology requirements of developing an e-commerce presence.<\/li>\r\n \t<li>Plan business activities and alternative ways of presence in electronic commerce.<\/li>\r\n \t<li>Recognize security risks and threats in e-commerce and know ways to protect businesses and consumers.<\/li>\r\n \t<li>Understand the importance of personal data, the principles and more specific regulations of the General Data Protection Regulation.<\/li>\r\n<\/ul>","skills":"to be filled","teaching_methods":"<ul>\r\n \t<li>Face to face.<\/li>\r\n<\/ul>","ict_usage":"<ul>\r\n \t<li>Online guidance.<\/li>\r\n \t<li>Slides Projection in the classroom.<\/li>\r\n \t<li>Use of E-mail and onlne communication systems.<\/li>\r\n \t<li>Use of e-learning system (moodle).<\/li>\r\n<\/ul>","teaching_organization":{"activity_1":{"description":"Lectures","workload":52},"activity_2":{"description":"Project","workload":30},"activity_3":{"description":"Personal Study","workload":43},"activity_4":{"description":"","workload":""},"activity_5":{"description":"","workload":""},"activity_6":{"description":"","workload":""}},"students_evaluation":"to be filled","bib_textbooks":"<ol>\r\n \t<li>\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u0395\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, Laudon Kenneth, Traver Carol Guercio, \u03a0\u03b1\u03c0\u03b1\u03c3\u03c9\u03c4\u03b7\u03c1\u03af\u03bf\u03c5, 14\u03b7 \u0388\u03ba\u03b4\u03bf\u03c3\u03b7, 2018 (\u039a\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2 \u0392\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u0395\u03cd\u03b4\u03bf\u03be\u03bf: 77112547).<\/li>\r\n \t<li>\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u0395\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf: \u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd, Turban Efraim, Outland Jon, King David, ISBN: 9789925576524, 1\u03b7 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7, 2020, Broken Hill Publishers Ltd.<\/li>\r\n \t<li>\u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u0395\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf: \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03a5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae, Dave Chaffey, 1\u03b7 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 2016, \u0395\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u039a\u039b\u0395\u0399\u0394\u0391\u03a1\u0399\u0398\u039c\u039f\u03a3.<\/li>\r\n<\/ol>","bib_journals":"<ol>\r\n \t<li>International Journal of Electronic Business.<\/li>\r\n \t<li>International Journal of Electronic Commerce.<\/li>\r\n \t<li>Journal of E-commerce.<\/li>\r\n \t<li>International Journal of Electronic Commerce Studies.<\/li>\r\n \t<li>Electronic Markets.<\/li>\r\n \t<li>Journal of Management Information System &amp; E-commerce.<\/li>\r\n \t<li>e-Service Journal.<\/li>\r\n \t<li>Electronic commerce research.<\/li>\r\n \t<li>Journal of Direct, Data and Digital Marketing Practice.<\/li>\r\n \t<li>Journal of Electronic Commerce in Organizations.<\/li>\r\n \t<li>Electronic Business Journal.<\/li>\r\n \t<li>Information Systems and e-Business Management.<\/li>\r\n<\/ol>"},"_links":{"self":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/2931"}],"collection":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":14,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/2931\/revisions"}],"predecessor-version":[{"id":6504,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/2931\/revisions\/6504"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/staff\/1534"},{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/staff\/1475"}],"acf:term":[{"embeddable":true,"taxonomy":"course_type","href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course_type\/13"},{"embeddable":true,"taxonomy":"semester","href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/semester\/39"}],"wp:attachment":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/media?parent=2931"}],"wp:term":[{"taxonomy":"semester","embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/semester?post=2931"},{"taxonomy":"course_type","embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course_type?post=2931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}