{"id":2960,"date":"2023-06-07T00:33:46","date_gmt":"2023-06-06T21:33:46","guid":{"rendered":"https:\/\/www.ba.ihu.gr\/?post_type=course&#038;p=2960"},"modified":"2024-05-20T09:56:52","modified_gmt":"2024-05-20T06:56:52","slug":"801","status":"publish","type":"course","link":"https:\/\/www.ba.ihu.gr\/en\/courses\/801\/","title":{"rendered":"Business Strategy"},"author":6,"template":"","meta":[],"semester":[41],"course_type":[13],"acf":{"code":"801","semester":[41],"level":"1","teaching_activities":{"activity_1":{"description":"Lectures and Practice\/Exercises","weekly_hrs":3,"ects":5},"activity_2":{"description":"","weekly_hrs":"","ects":""},"activity_3":{"description":"","weekly_hrs":"","ects":""},"activity_4":{"description":"","weekly_hrs":"","ects":""},"activity_5":{"description":"","weekly_hrs":"","ects":""}},"type":13,"language":"Greek","erasmus":"\u038c\u03c7\u03b9","url":"","prerequisites":"","instructors":[1460],"coordinator":"","content":"<ul>\r\n \t<li>Definition and key concepts of business strategy: corporate mission, vision, strategic goals, strategies.<\/li>\r\n \t<li>The importance of business strategy.<\/li>\r\n \t<li>Strategic analysis of the external environment.<\/li>\r\n \t<li>Strategic industry analysis.<\/li>\r\n \t<li>Strategic analysis of the internal environment: Resource-capability theory.<\/li>\r\n \t<li>Evaluation tools of the company's strategic position.<\/li>\r\n \t<li>Gaining competitive advantage: The business value chain.<\/li>\r\n \t<li>Types of business strategies: growth, retention, retreat strategies.<\/li>\r\n \t<li>Types of competitive advantage acquisition strategies: cost leadership, differentiation, focus strategy.<\/li>\r\n \t<li>Cooperation to achieve strategic goals: strategic alliances.<\/li>\r\n \t<li>Acquisitions and mergers.<\/li>\r\n \t<li>Business strategy implementation.<\/li>\r\n \t<li>The process of strategic planning.<\/li>\r\n<\/ul>","goals":"The objectives of the course are:\r\n<ul>\r\n \t<li>To present the concepts and theories of strategy and strategic management.<\/li>\r\n \t<li>To present strategic management models, techniques and tools<\/li>\r\n \t<li>To highlight the importance of strategic management and cultivate strategic thinking in students.<\/li>\r\n<\/ul>\r\nUpon completion of the course students will be able to:\r\n<ul>\r\n \t<li>To know the basic concepts of strategy and the modern theories of business strategy.<\/li>\r\n \t<li>To apply methods, techniques and tools of strategic analysis of the internal, sectoral and external environment of businesses.<\/li>\r\n \t<li>Identify and evaluate the general strategic choices of businesses.<\/li>\r\n \t<li>Interpret the competitive position of businesses and choose strategies to achieve a competitive advantage.<\/li>\r\n \t<li>Develop strategic thinking and plan and implement strategic actions.<\/li>\r\n<\/ul>","skills":"to be filled","teaching_methods":"<ul>\r\n \t<li>Face to face.<\/li>\r\n<\/ul>","ict_usage":"<ul>\r\n \t<li>Online guidance.<\/li>\r\n \t<li>Slides Projection in the classroom.<\/li>\r\n \t<li>Use of E-mail and onlne communication systems.<\/li>\r\n \t<li>Use of e-learning system (moodle).<\/li>\r\n<\/ul>","teaching_organization":{"activity_1":{"description":"Lectures","workload":39},"activity_2":{"description":"Project","workload":30},"activity_3":{"description":"Personal Study","workload":56},"activity_4":{"description":"","workload":""},"activity_5":{"description":"","workload":""},"activity_6":{"description":"","workload":""}},"students_evaluation":"to be filled","bib_textbooks":"<ol>\r\n \t<li>Johnson, G., Scholes, K., and Whittington, \u0392\u03b1\u03c3\u03b9\u03ba\u03b5\u0301\u03c2 \u0391\u03c1\u03c7\u03b5\u0301\u03c2 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03b7\u0301\u03c2 \u03c4\u03c9\u03bd \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u0301\u03c3\u03b5\u03c9\u03bd. \u0395\u03ba\u03b4\u03bf\u0301\u03c3\u03b5\u03b9\u03c2 \u039a\u03c1\u03b9\u03c4\u03b9\u03ba\u03b7\u0301, 2\u03b7 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7, 2016.<\/li>\r\n \t<li>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03b7 \u03a3\u03ba\u03b5\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03b7 \u03c3\u03c4\u03bf\u03bd \u039a\u03bf\u03c3\u03bc\u03bf \u03c4\u03c9\u03bd \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b5\u03c9\u03bd, \u0392\u03b1\u03c3\u03b9\u03bb\u03b7\u03c2 \u03a0\u03b1\u03c0\u03b1\u03b4\u03b1\u03ba\u03b7\u03c2\u0395\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03a8\u03c5\u03c7\u03bf\u03b3\u03b9\u03cc\u03c2, 2018. \u039a\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2 \u0392\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u0395\u03cd\u03b4\u03bf\u03be\u03bf: 77119604.<\/li>\r\n \t<li>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03bf \u039c\u03b1\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4 , Frank t. Rothaermel \u0395\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 Rossili, 2017. \u039a\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2 \u0392\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u0395\u03cd\u03b4\u03bf\u03be\u03bf: 68382389.<\/li>\r\n<\/ol>","bib_journals":"<ol>\r\n \t<li>Journal of Competitiveness.<\/li>\r\n \t<li>Strategic Management Journal.<\/li>\r\n \t<li>Academy of Management Journal.<\/li>\r\n \t<li>Strategic Entrepreneurship Journal.<\/li>\r\n \t<li>Strategic Organization.<\/li>\r\n \t<li>Journal of Business Strategy.<\/li>\r\n \t<li>Journal of Strategy and Management.<\/li>\r\n \t<li>Global Strategy Journal.<\/li>\r\n \t<li>Business Strategy and the Environment.<\/li>\r\n \t<li>Long Range Planning.<\/li>\r\n \t<li>Journal of Family Business Strategy.<\/li>\r\n \t<li>Journal of Economics and Management Strategy.<\/li>\r\n \t<li>Cross Cultural and Strategic Management.<\/li>\r\n \t<li>Journal of Strategic Marketing.<\/li>\r\n \t<li>Technology Analysis and Strategic Management.<\/li>\r\n \t<li>Journal of Small Business Strategy.<\/li>\r\n \t<li>Review of International Business and Strategy.<\/li>\r\n \t<li>Strategy and Leadership.<\/li>\r\n \t<li>Academy of Strategic Management Journal.<\/li>\r\n<\/ol>"},"_links":{"self":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/2960"}],"collection":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":16,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/2960\/revisions"}],"predecessor-version":[{"id":4429,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/2960\/revisions\/4429"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/staff\/1460"}],"acf:term":[{"embeddable":true,"taxonomy":"course_type","href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course_type\/13"},{"embeddable":true,"taxonomy":"semester","href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/semester\/41"}],"wp:attachment":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/media?parent=2960"}],"wp:term":[{"taxonomy":"semester","embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/semester?post=2960"},{"taxonomy":"course_type","embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course_type?post=2960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}