{"id":3013,"date":"2023-06-07T01:52:56","date_gmt":"2023-06-06T22:52:56","guid":{"rendered":"https:\/\/www.ba.ihu.gr\/?post_type=course&#038;p=3013"},"modified":"2024-06-09T22:40:49","modified_gmt":"2024-06-09T19:40:49","slug":"%ce%b205","status":"publish","type":"course","link":"https:\/\/www.ba.ihu.gr\/en\/courses\/%ce%b205\/","title":{"rendered":"International Management and Marketing"},"author":6,"template":"","meta":[],"semester":[67],"course_type":[14],"acf":{"code":"\u039205","semester":[67],"level":"1","teaching_activities":{"activity_1":{"description":"Lectures","weekly_hrs":3,"ects":5},"activity_2":{"description":"","weekly_hrs":"","ects":""},"activity_3":{"description":"","weekly_hrs":"","ects":""},"activity_4":{"description":"","weekly_hrs":"","ects":""},"activity_5":{"description":"","weekly_hrs":"","ects":""}},"type":14,"language":"Greek","erasmus":"\u038c\u03c7\u03b9","url":"","prerequisites":"","instructors":[1953],"coordinator":"","content":"<ul>\r\n \t<li>The concept of internationalization and globalization of markets.<\/li>\r\n \t<li>The International Environment: Legal, Technological, Accounting and Political Environment.<\/li>\r\n \t<li>The Role of Culture in International Business.<\/li>\r\n \t<li>International trade and international investment.<\/li>\r\n \t<li>International Strategic Management.<\/li>\r\n \t<li>Strategies for analyzing and entering into foreign markets.<\/li>\r\n \t<li>International Strategic Alliances.<\/li>\r\n \t<li>International Marketing.<\/li>\r\n \t<li>International Operations Management.<\/li>\r\n \t<li>International Financial Management.<\/li>\r\n \t<li>International Human Resources and Labor Relations Management.<\/li>\r\n \t<li>International Financial Markets &amp; International Organizations.<\/li>\r\n \t<li>Ethical and Social Responsibility in International Business.<\/li>\r\n<\/ul>","goals":"The objectives of this lesson are:\r\n<ul>\r\n \t<li>To convey to students the importance of the concepts of globalization and the internationalization of markets and economies as well as the internationalization of business activities.<\/li>\r\n \t<li>To present and analyze the effects of cultural values on business operations and to develop contemporary theories and practices of intercultural management.<\/li>\r\n \t<li>To highlight additional challenges facing international business.<\/li>\r\n \t<li>To describe the advantages and disadvantages of the internationalization of the company's activities.<\/li>\r\n<\/ul>\r\nUpon completion of the course students should be able:\r\n<ul>\r\n \t<li>To understand the concepts of globalization and internationalization.<\/li>\r\n \t<li>To know the main factors of the international economic environment, as well as the role and contribution to its operation and configuration.<\/li>\r\n \t<li>To understand the need to address the issues arising from national, cultural and linguistic differences and to develop relevant programs of action.<\/li>\r\n \t<li>To apply the strategies available to businesses to internationalize their activities.<\/li>\r\n \t<li>To develop ideas and arguments about the internationalization of businesses and their operation in international markets.<\/li>\r\n<\/ul>","skills":"to be filled","teaching_methods":"<ul>\r\n \t<li>Face to face.<\/li>\r\n<\/ul>","ict_usage":"<ul>\r\n \t<li>Online guidance.<\/li>\r\n \t<li>Slides Projection in the classroom.<\/li>\r\n \t<li>Use of E-mail and onlne communication systems.<\/li>\r\n \t<li>Use of e-learning system (moodle).<\/li>\r\n<\/ul>","teaching_organization":{"activity_1":{"description":"Lectures","workload":39},"activity_2":{"description":"Assignment(s)","workload":35},"activity_3":{"description":"Personal Study","workload":51},"activity_4":{"description":"","workload":""},"activity_5":{"description":"","workload":""},"activity_6":{"description":"","workload":""}},"students_evaluation":"to be filled","bib_textbooks":"<ol>\r\n \t<li>\u0394\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, Ricky W. Griffin, M.W. Pustay (\u0394\u03b7\u03bc\u03ae\u03c4\u03c1\u03b7\u03c2 \u039c\u03b1\u03bd\u03c9\u03bb\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf\u03c2, \u03a0\u03b1\u03bd\u03b1\u03b3\u03b9\u03ce\u03c4\u03b1 \u03a3\u03b1\u03c0\u03bf\u03c5\u03bd\u03ac - \u03b5\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1) \u03a4\u03b6\u03b9\u03cc\u03bb\u03b1\u03c2, \u0388\u03ba\u03b4\u03bf\u03c3\u03b7 8<sup>\u03b7<\/sup>, 2018. \u039a\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2 \u0392\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u0395\u03cd\u03b4\u03bf\u03be\u03bf: 77106780.<\/li>\r\n \t<li>\u0394\u03b9\u03b5\u03b8\u03bd\u03ae\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u0394\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, Ball A. Donald, Geringer J. Michael, Minor S. Michael, McNett M. Jeanne, \u0395\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u0395\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf, 2014. \u039a\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2 \u0392\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u0395\u03cd\u03b4\u03bf\u03be\u03bf: 22767619.<\/li>\r\n \t<li>\u0397 \u0394\u03b9\u03b5\u03b8\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u0395\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03bd \u0395\u03b9\u03ba\u03bf\u03c3\u03c4\u03cc \u03a0\u03c1\u03ce\u03c4\u03bf \u0391\u03b9\u03ce\u03bd\u03b1, \u039c\u03b1\u03bd\u03c9\u03bb\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf\u03c2 \u0394\u03b7\u03bc\u03ae\u03c4\u03c1\u03b9\u03bf\u03c2, \u039c\u03c0\u03b9\u03c4\u03b6\u03ad\u03bd\u03b7\u03c2 \u0391\u03c1\u03b9\u03c3\u03c4\u03b5\u03af\u03b4\u03b7\u03c2, \u0395\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 Interbooks, 2018. \u039a\u03c9\u03b4\u03b9\u03ba\u03cc\u03c2 \u0392\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u0395\u03cd\u03b4\u03bf\u03be\u03bf: 77121323.<\/li>\r\n \t<li>\u0399\u03c9\u03ac\u03bd\u03bd\u03b7\u03c2 \u03a7\u03b1\u03c4\u03b6\u03b7\u03b4\u03b7\u03bc\u03b7\u03c4\u03c1\u03af\u03bf\u03c5 \u00ab\u0394\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u0394\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2\u00bb. \u0395\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u0391\u03bd\u03b9\u03ba\u03bf\u03cd\u03bb\u03b1 , \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7 2003.<\/li>\r\n<\/ol>","bib_journals":"<ol>\r\n \t<li>Journal of International Management.<\/li>\r\n \t<li>European Journal of International Management.<\/li>\r\n \t<li>Journal of International Management Studies.<\/li>\r\n \t<li>International Business Management.<\/li>\r\n \t<li>International Journal of Management Reviews.<\/li>\r\n<\/ol>"},"_links":{"self":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/3013"}],"collection":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":16,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/3013\/revisions"}],"predecessor-version":[{"id":4473,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/3013\/revisions\/4473"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/staff\/1953"}],"acf:term":[{"embeddable":true,"taxonomy":"course_type","href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course_type\/14"},{"embeddable":true,"taxonomy":"semester","href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/semester\/67"}],"wp:attachment":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/media?parent=3013"}],"wp:term":[{"taxonomy":"semester","embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/semester?post=3013"},{"taxonomy":"course_type","embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course_type?post=3013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}