{"id":3119,"date":"2023-06-08T13:29:40","date_gmt":"2023-06-08T10:29:40","guid":{"rendered":"https:\/\/www.ba.ihu.gr\/?post_type=course&#038;p=3119"},"modified":"2025-04-02T09:55:50","modified_gmt":"2025-04-02T06:55:50","slug":"%ce%b213","status":"publish","type":"course","link":"https:\/\/www.ba.ihu.gr\/en\/courses\/%ce%b213\/","title":{"rendered":"Sports Management and Marketing"},"author":6,"template":"","meta":[],"semester":[68],"course_type":[14],"acf":{"code":"\u039213","semester":[68],"level":"1","teaching_activities":{"activity_1":{"description":"Lectures and Practice\/Exercises","weekly_hrs":3,"ects":5},"activity_2":{"description":"","weekly_hrs":"","ects":""},"activity_3":{"description":"","weekly_hrs":"","ects":""},"activity_4":{"description":"","weekly_hrs":"","ects":""},"activity_5":{"description":"","weekly_hrs":"","ects":""}},"type":14,"language":"Greek","erasmus":"\u038c\u03c7\u03b9","url":"","prerequisites":"","instructors":[4748],"coordinator":"","content":"<ul>\r\n \t<li>Introduction and marketing through sports.<\/li>\r\n \t<li>Market segmentation in sports management.<\/li>\r\n \t<li>The consumer profile in sports management.<\/li>\r\n \t<li>Sports Marketing.<\/li>\r\n \t<li>Marketing sports teams.<\/li>\r\n \t<li>Marketing of sporting events.<\/li>\r\n \t<li>Emerging issues in sports marketing.<\/li>\r\n<\/ul>","goals":"The objectives of the course are:\r\n<ul>\r\n \t<li>To show the use of sports as a marketing tool for other products.<\/li>\r\n \t<li>To present the marketing of sports products.<\/li>\r\n \t<li>To present emerging considerations related to both marketing and sports marketing.<\/li>\r\n<\/ul>\r\nUpon completion of the course students should be able to:\r\n<ul>\r\n \t<li>Know the marketing tools (eg survey, segmentation) for sports marketing.<\/li>\r\n \t<li>know the perspectives of participants and spectators as consumers of sport.<\/li>\r\n \t<li>Understand marketing mix options for sports products.<\/li>\r\n<\/ul>","skills":"to be filled","teaching_methods":"<ul>\r\n \t<li>Face to face.<\/li>\r\n<\/ul>","ict_usage":"<ul>\r\n \t<li>Online guidance.<\/li>\r\n \t<li>Slides Projection in the classroom.<\/li>\r\n \t<li>Use of E-mail and onlne communication systems.<\/li>\r\n \t<li>Use of e-learning system (moodle).<\/li>\r\n<\/ul>","teaching_organization":{"activity_1":{"description":"Lectures","workload":39},"activity_2":{"description":"Assignment(s)","workload":31},"activity_3":{"description":"Personal Study","workload":55},"activity_4":{"description":"","workload":""},"activity_5":{"description":"","workload":""},"activity_6":{"description":"","workload":""}},"students_evaluation":"to be filled","bib_textbooks":"<ol>\r\n \t<li>Sports Marketing, 2nd edition, by Sam Fullerton, McGraw-Hill\/Irwin, 2010. (ISBN-13 978-0-07-338111-4).<\/li>\r\n \t<li>Marketing: An Introduction, 8th edition, by Gary Armstrong and Philip Kotler, Pearson Prentice-Hall, 2007.<\/li>\r\n<\/ol>","bib_journals":""},"_links":{"self":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/3119"}],"collection":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":18,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/3119\/revisions"}],"predecessor-version":[{"id":5242,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course\/3119\/revisions\/5242"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/staff\/4748"}],"acf:term":[{"embeddable":true,"taxonomy":"course_type","href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course_type\/14"},{"embeddable":true,"taxonomy":"semester","href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/semester\/68"}],"wp:attachment":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/media?parent=3119"}],"wp:term":[{"taxonomy":"semester","embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/semester?post=3119"},{"taxonomy":"course_type","embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/course_type?post=3119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}