{"id":2325,"date":"2023-05-30T10:32:56","date_gmt":"2023-05-30T07:32:56","guid":{"rendered":"https:\/\/www.ba.ihu.gr\/?page_id=2325"},"modified":"2023-09-30T12:12:11","modified_gmt":"2023-09-30T09:12:11","slug":"elective-courses-management-and-marketing","status":"publish","type":"page","link":"https:\/\/www.ba.ihu.gr\/en\/elective-courses-management-and-marketing\/","title":{"rendered":"Elective Courses of the Specialization in Management and Marketing"},"content":{"rendered":"

<\/p>\n

Autumn Semester (5th<\/sup> or 7th<\/sup>)<\/h4>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
CODE<\/th>\nCOURSE TITLE<\/th>\nTYPE<\/th>\nTH<\/th>\nPE<\/th>\nLAB<\/th>\nHOURS<\/th>\nECTS<\/th>\n<\/tr>\n<\/thead>\n
B01<\/td>\nService Marketing<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
B02<\/td>\nIntegrated Marketing Communications<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
B03<\/td>\nSocial Media Communication<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
B04<\/td>\nOrganizational Behaviour<\/td>\nSC<\/td>\n2<\/td>\n1<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
B05<\/td>\nInternational Management and Marketing<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
B06<\/td>\nTopics in Digital Marketing<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
B07<\/td>\nTourist Marketing<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
K01<\/td>\nTopics in Business<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Spring Semester (6th<\/sup> or 8th<\/sup>)<\/h4>\n
\n\n\n\n\n\n\n\n\n\n\n\n
CODE<\/th>\nCOURSE TITLE<\/th>\nTYPE<\/th>\nTH<\/th>\nPE<\/th>\nLAB<\/th>\nHOURS<\/th>\nECTS<\/th>\n<\/tr>\n<\/thead>\n
B08<\/td>\nManagement of SMEs<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
B09<\/td>\nLeadership and Change Management<\/td>\nSC<\/td>\n2<\/td>\n1<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
B10<\/td>\nManagement of Organizations<\/td>\nSC<\/td>\n2<\/td>\n1<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
B11<\/td>\nConsumer Behaviour and Social Media<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
B12<\/td>\nTopics of Communication and Public Relations<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
B13<\/td>\nSports Management and Marketing<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n
K01<\/td>\nTopics in Business<\/td>\nSC<\/td>\n3<\/td>\n<\/td>\n<\/td>\n3<\/td>\n5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Abbreviations<\/strong><\/p>\n\n\n\n\n\n\n\n
SC<\/strong><\/td>\nSpecialization Course<\/td>\n<\/tr>\n
TH<\/strong><\/td>\nHours of Theory per week<\/td>\n<\/tr>\n
PE<\/strong><\/td>\nHours of Practice\/Exercises per week<\/td>\n<\/tr>\n
LAB<\/strong><\/td>\nLaboratory Exercises hours per week<\/td>\n<\/tr>\n
ECTS<\/strong><\/td>\nEuropean Credit Transfer and Accumulation System<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Back to Undergraduate Curriculum Courses<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Autumn Semester (5th or 7th) CODE COURSE TITLE TYPE TH PE LAB HOURS ECTS B01 Service Marketing SC 3 3 5 B02 Integrated Marketing Communications SC 3 3 5 B03 … <\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/pages\/2325"}],"collection":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/comments?post=2325"}],"version-history":[{"count":27,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/pages\/2325\/revisions"}],"predecessor-version":[{"id":4146,"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/pages\/2325\/revisions\/4146"}],"wp:attachment":[{"href":"https:\/\/www.ba.ihu.gr\/en\/wp-json\/wp\/v2\/media?parent=2325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}