{"id":6279,"date":"2026-01-07T08:52:01","date_gmt":"2026-01-07T06:52:01","guid":{"rendered":"https:\/\/www.ba.ihu.gr\/?page_id=6279"},"modified":"2026-03-24T16:22:20","modified_gmt":"2026-03-24T14:22:20","slug":"bip2026","status":"publish","type":"page","link":"https:\/\/www.ba.ihu.gr\/en\/bip2026\/","title":{"rendered":"Blended Intensive Program (BIP)"},"content":{"rendered":"<p><\/p>\n<p style=\"text-align: center;\"><strong>Blended Intensive Program (BIP): \u201cService Design, Digital Transformation and Business Model Innovation\u201d<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Contract No:<\/strong> 2024-1-EL01-KA131-HED-000210482-3<\/p>\n<p style=\"text-align: center;\"><strong>16-20 March 2026<\/strong><br \/>\n<strong>International Hellenic University<\/strong><br \/>\n<strong>Serres Campus, Serres, Greece<\/strong><\/p>\n<p><strong>BIP DESCRIPTION:<\/strong> Download the description\/ outline of the BIP <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/01\/BIP-outline.pdf\">BIP outline<\/a><br \/>\n<strong>BIP PROGRAM:<\/strong> Download the program of the BIP <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/01\/BIP-PROGRAM.pdf\">BIP PROGRAM<\/a><\/p>\n<p><strong>LEARNING AGREEMENT<\/strong><\/p>\n<p>Prepare the Online Learning Agreement, Type: SHORT TERM, with the use of the EWP (<a href=\"https:\/\/ewp-dashboard.eu\">https:\/\/ewp-dashboard.eu<\/a>), according to the guidelines you will receive from your University.<br \/>\nInformation to be provided to the following fields: Field of Education (ISCED): Management and administration (0413)<\/p>\n<p><strong>ONLINE COMPONENT:<\/strong>\u00a0 <b>Platform<\/b>: ZOOM<\/p>\n<ul>\n<li><b>Meeting id<\/b>: 91989970233<\/li>\n<li class=\"x_elementToProof\"><b>Link<\/b>\u00a0(for direct access): <a title=\"https:\/\/zoom.us\/j\/91989970233\" href=\"https:\/\/zoom.us\/j\/91989970233\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">https:\/\/zoom.us\/j\/91989970233<\/a><\/li>\n<\/ul>\n<p><strong>RECEIVING INSTITUTION INFORMATION:<\/strong><\/p>\n<ul>\n<li>Name: DIETHNES PANEPISTIMIO ELLADOS<\/li>\n<li>Country: Greece<\/li>\n<li>Erasmus Code: G THESSAL14<\/li>\n<li>Address: Thermi Thessaloniki<\/li>\n<li>Faculty: Business Administration<\/li>\n<li>Contact Person: Vasiliki Hounou, vhounou@ihu.gr<\/li>\n<li>Res. Person: Garyfallos Fragidis, gary.fragidis@ihu.gr<\/li>\n<\/ul>\n<p><strong>COURSE:<\/strong><\/p>\n<ul>\n<li>CODE: BIP-IHU<\/li>\n<li>SUBJECT: Service Design, Digital Transformation and Business Model Innovation<\/li>\n<li>ECTS: 3<\/li>\n<li>DESCRIPTION: The program integrates service design, digital transformation, and business model innovation to create humancentered solutions, leverage technology for competitiveness, and drive organizational growth, adaptation, and entrepreneurial evolution.<\/li>\n<li>AUTOMATIC RECOGNITION: Yes\/ No (consult your University)<\/li>\n<\/ul>\n<p><strong>HOW TO COME TO SERRES<\/strong><\/p>\n<p>The closest airport is in Thessaloniki (SKG).<br \/>\nThe distance from the airport of Thessaloniki to Serres is 100 km.<br \/>\nThere are two main options to come to Serres from the airport of Thessaloniki:<br \/>\na) By taxi: cost 100-120 euro (it can be shared by 2-4 persons).<br \/>\nb) By bus: cost 17 euro.<\/p>\n<p>If you arrive as a group, or if you arrive in the same time about and you can meet at the airport, you can use <span style=\"font-size: 1rem;\">Uber or alternative transportation services.\u00a0<\/span>For instance, check the service and prices in the following links \u00a0(prices start from 90 euro):<\/p>\n<ul>\n<li class=\"x_elementToProof\"><a title=\"https:\/\/liontransfer.com\/en\/\" href=\"https:\/\/liontransfer.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">https:\/\/liontransfer.com\/en\/<\/a><\/li>\n<li class=\"x_elementToProof\"><a title=\"https:\/\/www.transfersthessaloniki.com\/el\/\" href=\"https:\/\/www.transfersthessaloniki.com\/el\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\">https:\/\/www.transfersthessaloniki.com\/el\/<\/a><\/li>\n<li class=\"x_elementToProof\"><a title=\"https:\/\/www.welcomepickups.com\/thessaloniki\/airport-taxi\/?utm_medium=ppc&amp;utm_source=google&amp;utm_term=welcome%20pickups%20thessaloniki&amp;utm_campaign=gsem_exact%20[c-all]%20[l-English]%20@Brand&amp;hsa_acc=6499397099&amp;hsa_cam=15688138993&amp;hsa_grp=145895419837&amp;hsa_ad=647354138043&amp;hsa_src=g&amp;hsa_tgt=kwd-1653424709018&amp;hsa_kw=welcome%20pickups%20thessaloniki&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=15688138993&amp;gbraid=0AAAAAoWHt0N_8US8SzmFd5DiMkiJ0zXHw&amp;gclid=Cj0KCQiAtfXMBhDzARIsAJ0jp3B9b2BZWb9FzsxPfWvl1psOFBqDlw0dCSXsoXkp5nAVPNbLr6FI-EEaArUEEALw_wcB\" href=\"https:\/\/www.welcomepickups.com\/thessaloniki\/airport-taxi\/?utm_medium=ppc&amp;utm_source=google&amp;utm_term=welcome%20pickups%20thessaloniki&amp;utm_campaign=gsem_exact%20[c-all]%20[l-English]%20@Brand&amp;hsa_acc=6499397099&amp;hsa_cam=15688138993&amp;hsa_grp=145895419837&amp;hsa_ad=647354138043&amp;hsa_src=g&amp;hsa_tgt=kwd-1653424709018&amp;hsa_kw=welcome%20pickups%20thessaloniki&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=15688138993&amp;gbraid=0AAAAAoWHt0N_8US8SzmFd5DiMkiJ0zXHw&amp;gclid=Cj0KCQiAtfXMBhDzARIsAJ0jp3B9b2BZWb9FzsxPfWvl1psOFBqDlw0dCSXsoXkp5nAVPNbLr6FI-EEaArUEEALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"2\">Welcome Transfer<\/a><\/li>\n<\/ul>\n<p>Download the file for further information. <a style=\"background-color: white; font-size: 1rem;\" href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/01\/HOW-TO-COME-TO-SERRES-FROM-THE-AIRPORT-OF-THESSALONIKI.pdf\">HOW TO COME TO SERRES FROM THE AIRPORT OF THESSALONIKI<\/a><\/p>\n<p><strong>ACCOMMODATION<\/strong><\/p>\n<p>We received the following offers from two 4-star hotels in Serres (we recommend staying in<br \/>\none of them:<br \/>\na) <a href=\"https:\/\/www.elpidahotel.eu\/en\/index.html\">Elpida Resort and Spa:<\/a> <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/01\/ELPIDA-HOTEL-AND-SPA-OFFER.pdf\">ELPIDA HOTEL AND SPA OFFER<\/a><br \/>\nb) <a href=\"https:\/\/philipposxeniahotel.gr\/\">Hotel Xenia:<\/a> <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/01\/PHILLIPOS-XENIA-HOTEL-OFFER.pdf\">PHILLIPOS XENIA HOTEL OFFER<\/a><br \/>\nThere are another two 2-star hotels in Serres. A double-room costs about 50 euro. We didn\u2019t receive an offer, you may contact them or book via hotel reservation platforms, if you wish.<br \/>\na) Hotel Galaxy: <a href=\"https:\/\/www.hotelgalaxyserres.gr\/\">https:\/\/www.hotelgalaxyserres.gr\/<\/a><br \/>\nb) Hotel Metropolis: <a href=\"https:\/\/hotelmetropolisserres.gr\/en\/\">https:\/\/hotelmetropolisserres.gr\/en\/<\/a><br \/>\nIn Serres there are plenty opportunities for renting a flat\/ apartment, at varying prices (according to wat they offer). You may make a reservation via the relevant platforms.<\/p>\n<p><strong>COMMUTING TO THE CAMPUS<\/strong><\/p>\n<p>The campus of the International Hellenic University is located at the outskirts the town of Serres.<br \/>\n<a href=\"https:\/\/www.google.com\/maps\/place\/International+University+of+Greece+-+Serres+Campus\/@41.0785739,23.5482512,16.14z\/data=!4m6!3m5!1s0x14a9718e43956661:0x3c635d9f4c5c8a1a!8m2!3d41.0747983!4d23.5537024!16s%2Fm%2F0qsc8x5?entry=ttu&amp;g_ep=EgoyMDI1MTIwOS4wIKXMDSoASAFQAw%3D%3D\">See the map here<\/a><br \/>\nIf you stay in Elpida Resort and Spa or Hotel Xenia, you may for a taxi. Ask the reception to call a taxi. We arranged a price of 5 euro with the local taxi company. If you stay downtown (including hotels Metropolis and Galaxy), you may come by foot (15-20 minutes walk) or by bus (Bus number 10, cost 1,20 euro \u2013 the University is the terminal station).<\/p>\n<p><span style=\"text-decoration: underline;\">How to come to IHU&#8217;s campus by bus (no 10)<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-12-at-5.15.52\u202fPM.png\">Route from town centre to IHU<\/a><\/li>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-12-at-5.19.09\u202fPM.png\">Route from IHU to town centre<\/a><\/li>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Line-10.pdf\">Details of the route<\/a><\/li>\n<\/ul>\n<p><strong>THE LOCATION OF THE WORKSHOP (CONGRESS CENTRE)<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-12-at-7.27.26\u202fPM.png\">How to come to the location of the workshop<\/a><\/li>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Congress-Centre.jpg\">The congress centre<\/a><\/li>\n<\/ul>\n<p><strong>LEARNING MATERIAL\u00a0<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">DIGITAL TRANSFORMATION<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Module1_DT_Foundations.pdf\">Slides<\/a><\/li>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Vial_2019.pdf\">Understanding Digital Transformation: A Review and a Research Agenda,\u00a0by G. Vial<\/a><\/li>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Verhoe_2021.pdf\">Digital transformation: A multidisciplinary reflection and research agenda, by Peter C. Verhoef<\/a><\/li>\n<li><a href=\"https:\/\/sloanreview.mit.edu\/projects\/the-emerging-agentic-enterprise-how-leaders-must-navigate-a-new-age-of-ai\/\">The Emerging Agentic Enterprise: How Leaders Must Navigate a New Age of AI<\/a><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">BUSINESS MODEL INNOVATION<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Module2_BMI_Foundations.pdf\">Slides<\/a><\/li>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Osterwalder_2005.pdf\">Clarifying Business Models: Origins, Present, and Future of the Concept,<\/a> by Alexander Osterwalder, Yves Pigneur, and Christopher L. Tucci<\/li>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Teece_2010.pdf\">Business Models, Business Strategy and Innovation<\/a>,\u00a0by David J. Teece<\/li>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Chesbrough_2010.pdf\">Business Model Innovation: Opportunities and Barriers<\/a>, by Henry Chesbrough<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">SERVICE DESIGN<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Module3_ServiceDesign.pdf\">Slides<\/a><\/li>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/bitner-et-al-2008-service-blueprinting-a-practical-technique-for-service-innovation.pdf\">Service Blueprinting: A Practical Technique for Service Innovation<\/a><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">RESEARCH METHODS IN SERVICE DESIGN<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Module4_Service-Research-Methods.pdf\">Slides<\/a><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">VIDEOS\u00a0<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=B23iWg0koi8\">Personas<\/a><\/li>\n<li><a href=\"https:\/\/youtu.be\/QwF9a56WFWA\">Empathy map <\/a><\/li>\n<li><a href=\"https:\/\/youtu.be\/ReM1uqmVfP0\">Value Proposition Design <\/a><\/li>\n<li><a href=\"https:\/\/youtu.be\/mSxpVRo3BLg\">Service Journey Map <\/a><\/li>\n<li><a href=\"https:\/\/youtu.be\/-glgJ9U_Fsk\">Service Blueprint <\/a><\/li>\n<li><a href=\"https:\/\/youtu.be\/QoAOzMTLP5s\">Business Model Canvas <\/a><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">PHOTOS &amp; VIDEOS<\/span><\/p>\n<ul>\n<li>Visit to Monastery: <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317103952-scaled.jpg\">1<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317103910-scaled.jpg\">2<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317110058-scaled.jpg\">3<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317110625-scaled.jpg\">4<\/a><\/li>\n<li>Visit to Xenakis Musuem: <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317120656-scaled.jpg\">1<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317131122-scaled.jpg\">2<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317123254-scaled.jpg\">3<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317123115-scaled.jpg\">4<\/a><\/li>\n<li>Dinner: <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317201325-scaled.jpg\">1<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317201349-scaled.jpg\">2<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317201406-scaled.jpg\">3<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317205210-scaled.jpg\">4<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260317205234-scaled.jpg\">5<\/a>, 6<\/li>\n<li>Lectures: <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260318101950-2-scaled.jpg\">1<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260318102217-2-scaled.jpg\">2<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260318101954-1-scaled.jpg\">3<\/a><\/li>\n<li>Workshop: video: <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/Untitled-design.mp4\">1<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/VID20260318124622.mp4\">2<\/a> photos: <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/WorsjshopDay1-scaled.jpg\">0<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260318124750-scaled.jpg\">1<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260318124347-scaled.jpg\">2,<\/a> <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260318130832-scaled.jpg\">3<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260318130849-scaled.jpg\">4<\/a>, <a href=\"https:\/\/www.ba.ihu.gr\/wp-content\/uploads\/2026\/03\/IMG20260318130904-scaled.jpg\">5<\/a>, 6,<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Blended Intensive Program (BIP): \u201cService Design, Digital Transformation and Business Model Innovation\u201d Contract No: 2024-1-EL01-KA131-HED-000210482-3 16-20 March 2026 International Hellenic University Serres Campus, Serres, Greece BIP DESCRIPTION: Download the description\/ &hellip; 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