| CODE |
COURSE TITLE |
TYPE |
TH |
PE |
LAB |
HOURS |
ECTS |
| B01 |
Service Marketing |
SC |
3 |
|
|
3 |
5 |
| B02 |
Integrated Marketing Communications |
SC |
3 |
|
|
3 |
5 |
| B03 |
Social Media Communication |
SC |
3 |
|
|
3 |
5 |
| B04 |
Organizational Behaviour |
SC |
2 |
1 |
|
3 |
5 |
| B05 |
International Management and Marketing |
SC |
3 |
|
|
3 |
5 |
| B06 |
Topics in Digital Marketing |
SC |
3 |
|
|
3 |
5 |
| B07 |
Tourist Marketing |
SC |
3 |
|
|
3 |
5 |
| K01 |
Topics in Business |
SC |
3 |
|
|
3 |
5 |
| CODE |
COURSE TITLE |
TYPE |
TH |
PE |
LAB |
HOURS |
ECTS |
| B08 |
Management of SMEs |
SC |
3 |
|
|
3 |
5 |
| B09 |
Leadership and Change Management |
SC |
2 |
1 |
|
3 |
5 |
| B10 |
Management of Organizations |
SC |
2 |
1 |
|
3 |
5 |
| B11 |
Consumer Behaviour and Social Media |
SC |
3 |
|
|
3 |
5 |
| B12 |
Topics of Communication and Public Relations |
SC |
3 |
|
|
3 |
5 |
| B13 |
Sports Management and Marketing |
SC |
3 |
|
|
3 |
5 |
| K01 |
Topics in Business |
SC |
3 |
|
|
3 |
5 |
Abbreviations
| SC |
Specialization Course |
| TH |
Hours of Theory per week |
| PE |
Hours of Practice/Exercises per week |
| LAB |
Laboratory Exercises hours per week |
| ECTS |
European Credit Transfer and Accumulation System |
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