Managerial Economics


Course Contents

  • Introduction: Managerial Economics & Theories of International Business.
  • Business environment.
  • Consumer Demand – Elasticities – Business Supply.
  • Positive Microeconomics – Business Production.
  • Positive Microeconomics – Business Production Costs.
  • Statistical Analysis of Consumer Demand & Business Production Costs.
  • Competitive Market Structure – Imperfect Competition & Pricing.
  • International Business Competitiveness Strategies.
  • Operational Pricing Strategies.
  • Strategic Business Risk & Investment Analysis.

Educational Goals

The objectives of this lesson are:

  • To introduce students to the scientific concepts of Administrative Economic Analysis, demonstrating the importance of the economic theory of applied microeconomic analysis for administrative business decisions.
  • To analyze the behavior of the consumer and the competitive business in the business environment of the internationalized markets.
  • To describe and analyze the Structure of Cost Theory, the operation of the Competitive Firm, the basic Structures of the Theories of Imperfect Competition, Business Investment Budgeting and, most importantly, the modern Pricing Technique & Policy of firms, in the basis of international goods markets and services.

Upon completion of the course students should be able to:

  • To be aware of the the major topics of Applied Microeconomic Analysis concerning the Organization and Management of Businesses and the operation of imperfectly competitive markets.
  • To know and understand the complex economic-technical-financial and operational content of the Administrative Economics of modern companies.
  • To be able to apply basic and applied mathematical principles and methods in solving business problems, in the scientific field of Administrative Microeconomic Analysis.

General Skills

to be filled

Teaching Methods

  • Face to face.

Use of ICT means

  • Online guidance.
  • Slides Projection in the classroom.
  • Use of E-mail and onlne communication systems.
  • Use of e-learning system (moodle).

Teaching Organization

ActivitySemester workload
Lectures and Practice/Exercises39
Personal Study61

Students Evaluation

to be filled

Recommended Bibliography

  1. «Επιχειρησιακή Οικονομική», Salvatore Dominick, Κωδικός Βιβλίου στον Εύδοξο: 33074386, Έκδοση: 1η, 2012, ISBN: 978-960-01-1489-8, Γ. ΔΑΡΔΑΝΟΣ ΚΑΙ ΣΙΑ Ε.Ε.
  2. «Μικροοικονομική Ανάλυση, Θεωρία & Εφαρμογές», Αθανάσαινας Α., Πασχαλούδης Δ., Κωδικός Βιβλίου στον Εύδοξο: 68369686, Έκδοση: 1η, 2017, ISBN: 978-960-418-705-8, ΕΚΔΟΣΕΙΣ Α. ΤΖΙΟΛΑ & ΥΙΟΙ Α.Ε.